Get to Know Our Product Specialists: Jorge Diaz

At Ferris, our strength lies in the dedication and real-world experience of our team. Jorge, a Product Specialist covering Texas, Oklahoma, Arkansas, and Kansas, brings a grounded, hardworking perspective to the job, one that’s rooted in hands-on work and a passion for helping customers find the right equipment for their needs.
Jorge was born and raised in Texas. His territory is expansive, but he’s no stranger to covering ground. In his spare time, Jorge enjoys fishing, hunting, and off-roading, hobbies that reflect his love of the outdoors and his appreciation for equipment that perform under pressure. As he approaches his third year with Ferris, Jorge credits his wide-ranging background for preparing him for the role. Before joining the Ferris team, he worked as a ranch hand, cotton farmer, and salesman. He also completed an EMT program with plans to become a firefighter before ultimately discovering his path in the outdoor power equipment industry and he hasn’t looked back since.
A Fan Favorite: The FW15 Walk Behind
Jorge’s favorite Ferris product is the FW15 walk behind mower, and he’s not shy about recommending it. “It’s a 32” monster with a reliable Honda engine,” he says. “It’s perfect for landscapers working in metro areas. Short distances, lots of mowing—this mower is made for that.”
The FW15 might be compact, but it’s built with the same Ferris DNA that powers our biggest machines—smart engineering, top-tier components, and unmatched reliability in the field. Its hydrostatic transmission and user-friendly controls make it a standout for operators navigating tight, high-traffic spaces.
Choosing the Right Model for the Job
Jorge has a practical, customer-first mindset when it comes to helping people choose the right type of mower. He’s quick to highlight what makes each style unique:
- Zero Turn Mowers: Best for covering large areas quickly and comfortably.
- Stand-On Mowers: Ideal for tight spaces, hills, and areas with lots of obstacles. Jorge refers to them as the “mountain goats” of mowing.
- Walk Behinds: Built for efficiency and productivity, offering a full 360° view and a two-stage PTO system.
When asked to name his favorite zero-turn model, Jorge doesn’t hesitate: the ISX3300 with 40hp. “It’s like mowing on a Cadillac,” he says—a smooth, powerful experience that makes even the biggest jobs enjoyable.
Advice for First-Time Buyers
Jorge’s advice for newcomers to Ferris is thoughtful and to the point: “Try before you buy. Schedule a demo and be open to recommendations. My job isn’t to sell you what you think you need, it’s to help you find what truly fits your operation.” That personalized, consultative approach is a hallmark of Ferris. With a strong dealer network and knowledgeable product specialists like Jorge in the field, customers don’t just walk away with equipment, they leave with confidence.
People First, Always
For Jorge, the most rewarding part of being a Product Specialist is connecting with people and seeing the positive impact Ferris equipment can have on their lives. One memorable experience involved a local church in his territory. “I helped them find the perfect 800 series mower, and their gratitude and excitement said it all,” he stated. “Seeing that kind of happiness makes this job worth it.”
The Dream Build
If Jorge could build his dream Ferris mower, it would be a 3300 zero turn, fully outfitted with light bars, a service jack, and a hitch kit. A machine built for power, convenience, and style ready to take on any terrain.
Jorge brings a unique blend of grit, customer care, and technical know-how to his role at Ferris. Whether he’s out in the field leading a demo or helping someone find their first mower, he’s focused on one thing: making sure customers walk away with the equipment that will change their work and their business for the better.